Week 12 Resources

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Introduction to Segmenting, targeting, and positioning Links to an external site. (Youtube video)

Segment Attractiveness: How to Know Which Market to Target Links to an external site. (Youtube video)

How to Estimate a Market Links to an external site. (article)

Market Segmentation Links to an external site. (article)

SWOT Analysis Explained Correctly Links to an external site. (YouTube Video)